Drive Traffic Growth with Proven SEO Methods
Boosting traffic through keyword research and technical SEO
A robust online presence is essential for success in the competitive world of online business. By optimizing the website for search engines, you can increase visibility and attract more traffic to the website.
First Thing First: Keyword Research
Keyword research is a crucial part of any successful SEO strategy, involving the identification and analysis of search terms and phrases that people use to find information online. Understanding relevant keywords for the business and industry allows for the creation of content that matches the target audience's intent, ultimately improving search engine rankings.
To begin the keyword research process, tools such as Google Keyword Planner, Ahrefs, or SEMrush can be utilized. These tools provide information on popular keywords in the industry, their search frequency, and competition levels. Additionally, analyzing competitors' keywords helps identify gaps and opportunities for content strategy. Prioritizing keywords based on relevance, search volume, and competition level is crucial for developing an effective SEO strategy.
When I joined KKday, an e-commerce travel platform, the SEO performance was already commendable, but we encountered challenges in targeting high-volume keywords. Competitors were ranking for these keywords, and travel bloggers were reducing our visibility by ranking high for specific terms like "東京自由行" (Tokyo Travel). Despite these challenges, we recognized the significant benefits of targeting high-volume keywords. By doing so, we had the potential to reach a larger audience, attract more traffic, and elevate our organic traffic growth.
Implementing Technical SEO and Recreating Content
In 2019 Q4, after conducting keyword research, we studied the latest version of Google's algorithm while recreating blog articles, tailoring them to specifically target high-volume keywords. We identified several key factors of technical SEO most relevant to our content. Focusing on improving mobile-friendliness, page speed, and title tags resulted in significant improvements in the rankings of our city travel keyword series, encompassing popular destinations like Tokyo, Seoul, Bangkok, and more. These dual efforts, optimizing technical aspects and recreating content, synergistically contributed to remarkable growth in organic traffic to our website.
Google Search Console (Blue: Total Clicks, Purple: Total Impressions, Orange: Avg. Position)
Beyond Content Creation
While high-quality content is undoubtedly crucial for the success of any website, SEO engineering plays an equally vital role. In today's highly competitive digital landscape, having a solid understanding of SEO and implementing effective technical optimization strategies is essential for achieving a strong online presence and driving traffic to your website. By conducting thorough keyword research, implementing technical SEO techniques, and continuously monitoring and adapting to changes in search engine algorithms, businesses can ensure they stay ahead of the competition and maximize their online visibility.