KKday
Things on the Journey
Online and Offline Exhibition
November 2018
Mission
At KKday, we believe that travel is more than just a means of transportation - it's a way to connect with the world and create unforgettable memories. As an online travel ecommerce platform, we understand that we lack a tangible connection with our users. That's why we aim to provide a unique and personalized travel experience that goes beyond the typical booking process. We want to inspire and engage our users by sharing stories, connecting with communities, and promoting cultural exchange. By leveraging our relationships with celebrities and influencers, we hope to expand our user base and provide a more immersive travel experience that is both fun and informative.
Solution
To connect with our users in a more tangible way, we developed the "Things on the Journey" campaign. This campaign featured a unique exhibition where celebrities and influencers showcased their personal travel objects and shared the stories behind them. By leveraging the influence of these individuals, we were able to expand our user base and create a sense of community among travelers. The exhibition not only provided an opportunity for users to learn about new travel destinations and experiences but also fostered a sense of personal connection with these public figures. Through this campaign, we aimed to create a more meaningful and engaging travel experience for our users.
