HOLA
1001 Nights
On the Dinner Table
Online Campaign, Content Marketing, Print
June 2015
Mission
HOLA, a prominent household goods retailer in Taiwan, places significant emphasis on its dinnerware category. However, in a market saturated with mundane product photography and countless similar product review articles, capturing consumers' attention becomes a challenge. After careful data analysis, we identified that our target consumers are drawn to intellectual activities like art exhibitions and museum visits.
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This insight led us to the conclusion that to stand out from the crowd, we needed visually appealing and informative content. As a solution, we concentrated on developing a series of content for the themed website, incorporating aesthetic images and educational information. By aligning with our consumers' interests, we aimed to create a unique and engaging experience that goes beyond typical product presentations.
Solution
Discover the enchanting world of HOLA dinnerware like never before with '1001 Nights On the Dinner Table.' Our website unfolds classic cuisine stories, recipes, and travel articles, presented in a unique manner through visually stunning drawings using sauces and ingredients on plates. Immerse yourself in a flavorful and exotic world with our tempting narrations. Join us on this culinary journey to explore the captivating stories and imaginations behind HOLA dinnerware – a household item that is anything but ordinary.
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The engaging content successfully held visitors on the website for an average of 4 minutes, where they explored over 4.8 pages. Impressively, 58.3% of visitors shared the content on social media, and 26% returned for more. This campaign not only made HOLA more buzzworthy but also strengthened its connection with the audience.
