Project Overview

Project Name

HTC Theme

Team Involved

UX Designer x 4

UI Designer x 4

Product Manager x 1 

Developer 10+

 

Project Duration

10 mos

Summary

Personalization has become a big part of people’s lives. Everyone wants to express their unique identities. Smartphones play a big part in our lives and people want a phone that can reflect their personalities instead of something generic. Competitors like Xiaomi were also making revenues selling themes. We want to create a “theming” service that allows users to customized their themes straight from the web or right on their phones. Users can also mix elements of different themes to generate new ones.

Brand Personality

Keyword Workshop

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Keywords

Brand Art Direction

Imageboard & Color Inspiration

First Draft

Target Audience

Who are we communicate with?

We use teens idols as Live.me ambassadors and personal characteristics of these idols as a brand design direction.

Final Draft

Media Reports

We use teens idols as Live.me ambassadors and personal characteristics of these idols as a brand design direction.

13-16 young generation​/ 6 hours a day on phone/ 11 hours in front of screens

Target Audience

Who are we communicate with? Who will be the host? Who will watch?

© 2019 by Jason CT Yang.