Sous Chef

Company / 

Personal Project


Role / 

UI/UX Design


Year / 

2015/09 -2015/11

Sous Chef is a concept app made by myself. This app assists people in preparing their own daily meal in a quick and simple way. The “No-hands” feature enables the app to play the recipe automatically by providing step-by-step instructions. It helps the users avoid chaos in the kitchen. Sous Chef is a perfect app for the foodies, home chefs, and anyone who is wondering what to cook, serve, and eat!  The feature “What are you in the mood for?” provides food suggestions for users who are undecided as what to serve for breakfast, lunch or dinner. Users can browse through thousands of recipes that are organized in various categories such as countries, cooking time duration or choice of ingredients that will best suit their needs. 

Brand Personality

Keyword Workshop

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Brand Art Direction

Imageboard & Color Inspiration

First Draft

Target Audience

Who are we communicate with?

We use teens idols as ambassadors and personal characteristics of these idols as a brand design direction.

Final Draft

Media Reports


Brand Art Direction

© 2019 by Jason CT Yang.